Asked by Cydney Adger on Jun 17, 2024

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Buzby Corporation manufactures numerous products, one of which is called Epsilon-39. The company has provided the following data about this product:
Buzby Corporation manufactures numerous products, one of which is called Epsilon-39. The company has provided the following data about this product:    Required:a. Management is considering decreasing the price of Epsilon-39 by 5%, from $43.00 to $40.85. The company's marketing managers estimate that this price reduction would increase unit sales by 10%, from 90,000 units to 99,000 units. Assuming that the total traceable fixed expense does not change, what net operating income will Epsilon-39 earn at a price of $40.85 if this sales forecast is correct?b. Assuming that the total traceable fixed expense does not change, how many units of Epsilon-39 would Buzby need to sell at a price of $40.85 to earn the same net operating income that it currently earns at a price of $43.00? (Round your answer up to the nearest whole number.) Required:a. Management is considering decreasing the price of Epsilon-39 by 5%, from $43.00 to $40.85. The company's marketing managers estimate that this price reduction would increase unit sales by 10%, from 90,000 units to 99,000 units. Assuming that the total traceable fixed expense does not change, what net operating income will Epsilon-39 earn at a price of $40.85 if this sales forecast is correct?b. Assuming that the total traceable fixed expense does not change, how many units of Epsilon-39 would Buzby need to sell at a price of $40.85 to earn the same net operating income that it currently earns at a price of $43.00? (Round your answer up to the nearest whole number.)

Traceable Fixed Expense

Fixed expenses specifically attributable to a particular section of a business or an operation.

Price Reduction

A strategy involving the lowering of the selling price of products or services, typically to attract more customers or respond to market competition.

  • Gain insight into the computation of net operating income and its relevance to strategic business decisions.
  • Gain insight into the procedures for break-even and profitability analysis under a range of pricing and cost circumstances.
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Sankalp PatelJun 23, 2024
Final Answer :
a.The profit at the price of ${{[a(9)]:#,##0.00}} per unit is computed as follows:Profit = (Selling price per unit − Variable cost per unit) × Quantity sold − Fixed expensesProfit = (${{[a(9)]:#,##0.00}} per unit − ${{[a(3)]:#,##0.00}} per unit) × {{[a(11)]:#,###}} units − ${{[a(6)]:#,###}}Profit = (${{[a(12)]:#,##0.00}} per unit) × {{[a(11)]:#,###}} units − ${{[a(6)]:#,###}}Profit = ${{[a(13)]:#,###}} − ${{[a(6)]:#,###}} = ${{[a(14)]:#,###}}b.Profit = (Selling price per unit − Variable cost per unit) × Quantity sold − Fixed expenses${{[a(7)]:#,###}} = (${{[a(9)]:#,##0.00}} per unit − ${{[a(3)]:#,##0.00}} per unit) × Quantity sold − ${{[a(6)]:#,###}}${{[a(5)]:#,###}} = (${{[a(9)]:#,##0.00}} per unit − ${{[a(3)]:#,##0.00}} per unit) × Quantity sold${{[a(5)]:#,###}} = (${{[a(12)]:#,##0.00}} per unit) × Quantity sold Quantity sold = ${{[a(5)]:#,###}} ÷ ${{[a(12)]:#,##0.00}} per unit = {{[a(15)]:#,###}} units (rounded up)