Briefly discuss how managers build, reinforce, and change culture.

Managers can modify the visible aspects of culture, such as the language, stories, rites, rituals, and sagas. They can change the lessons drawn from common stories and even encourage individuals to see the reality they see. They can interpret situations in new ways and adjust the meanings attached to important corporate events. They can also create new rites and rituals and then back these initiatives with both their words and their actions. Management influences the culture via the reward system they establish - reinforcing the culture emerging from day-to-day activities. Top managers can also set the tone for a culture and for cultural change.