Bass's transformational leadership theory identified four components of charismatic leadership: physical attractiveness (the leaders' looks),communication skill (persuasiveness),honesty (integrity),and drive level.

Transformational Leadership Theory

A leadership approach that causes change in individuals and social systems, inspiring followers to exceed their own interests for the good of the group or organization.

Charismatic Leadership

A leadership style characterized by the leader's ability to inspire and motivate followers through their charm and persuasive skills.