As it relates to a formal business plan,the ________ defines how the company will generate revenue and produce a profit.

A) marketing strategy
B) business model
C) action forecast
D) financial projection
E) white paper forecast

The business model defines how the company will generate revenue and produce a profit, by outlining the company's value proposition, target market, distribution channels, and pricing strategy. The marketing strategy (A) focuses on promoting the company's products or services to the target market, while the action forecast (C) outlines the specific steps the company will take to achieve its goals. The financial projection (D) provides a forecast of the company's future revenues, expenses, and cash flows, based on the assumptions outlined in the business model. A white paper forecast (E) is not a commonly used term in business planning.