___ are broad beliefs about what is or is not appropriate behaviour.

A) Corporate subcultures
B) Marketing values
C) Core values
D) Diversified values
E) Functional values

Core Values

Fundamental beliefs or principles that guide an individual's or organization's actions and decision-making processes.

Corporate Subcultures

Subgroups within an organization that have their own distinct values, norms, and behaviors which may differ from the company's main culture.

Functional Values

The practical or useful aspects of a product or service that fulfill consumers' needs or requirements.