Asked by Kendra Michalak on Feb 18, 2024
Verified
Andrew owns a popular but expensive Chinese restaurant.In order to introduce more people to his brand,he offers a series of one-time "taste fairs" in which he brings his recipes to a locally sponsored event.Customers are able to pay modest amounts for small servings of his creations while not paying for the ambiance of the famous restaurant.What problem is Andrew addressing?
A) customers' lack of time
B) customers' lack of money
C) customers' lack of skills
D) customers' lack of networks
A) customers' lack of time
B) customers' lack of money
C) customers' lack of skills
D) customers' lack of networks
Guerrilla Marketing
A low-budget strategy that focuses on personally interacting with a target.
- Andrew is addressing customers' lack of money by offering affordable small servings of his creations at the taste fairs.
- Andrew is not addressing customers' lack of time as there is no mention of time constraints in the given scenario.
- Andrew is not addressing customers' lack of skills as there is no mention of customers needing to acquire or improve any specific skills.
Verified Answer
AM
Alexandria Marie
Feb 18, 2024
Final Answer :
B
Explanation :
Andrew is addressing customers' lack of money by offering a more affordable option for trying his food.
Learning Objectives
- Andrew is addressing customers' lack of money by offering affordable small servings of his creations at the taste fairs.
- Andrew is not addressing customers' lack of time as there is no mention of time constraints in the given scenario.
- Andrew is not addressing customers' lack of skills as there is no mention of customers needing to acquire or improve any specific skills.
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