Asked by Sophony Henri on May 14, 2024
Verified
Although the product is at the heart of the marketing program, it is important to remember that product offerings in and of themselves have little value to customers. An offering's real value comes from:
A) its superiority to competing products.
B) its ability to further the image of the organization.
C) its value (good quality at a low price) .
D) its ability to deliver benefits that solve a customer's problems.
E) its easy of use and convenience.
Product Differentiation
The method of making a product or service stand out from the competition, enhancing its appeal to a specific target audience.
- Identify and evaluate different pricing strategies and their impact on consumer perception and demand.
Verified Answer
KR
Kayla RodriguezMay 21, 2024
Final Answer :
D
Explanation :
An offering's real value to customers comes from its ability to deliver benefits that solve their problems, as this directly addresses the customer's needs and desires.
Learning Objectives
- Identify and evaluate different pricing strategies and their impact on consumer perception and demand.
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