Asked by Jacek Buczko on May 20, 2024
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Alicia is conducting research on consumer behavior. The study requires her to note the number of people who shop at Fresnas Mart, a grocery store, in the afternoons during weekdays. She also needs to pay attention to the customers' preferred brands, the customer service, and the arrangement of items in the store. She needs to conduct the study without interacting with the customers so that she does not influence their behavior and choices. In this scenario, Alicia is conducting a(n) _____.
A) observational study
B) normative study
C) experimental study
D) replication study
Normative Study
An investigation or research aimed at understanding what is considered normal or typical behavior or characteristics in a specific population.
Consumer Behavior
The study of how individual consumers, groups, or organizations select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and desires.
Experimental Study
A research methodology that involves the manipulation of variables to observe and measure their effects on a subject group.
- Comprehend the basic principles and significance of research methods and data collection techniques.
- Comprehend the fundamentals and uses of sampling within research studies.
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Learning Objectives
- Comprehend the basic principles and significance of research methods and data collection techniques.
- Comprehend the fundamentals and uses of sampling within research studies.
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