Asked by Brandon Ramdeholl on Jun 05, 2024
Verified
Albert wants to sell his condo. His realtor advises him to ensure he leaves the place spotless every day prior to going to work. Doing so will ensure any clients she brings by to see the place will offer top dollar. This is due to which heuristic?
A) the lexicographic rule
B) Zipf's law
C) ethnocentrism
D) product signal
Product Signal
An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.
- Acknowledge the psychological influences shaping consumer decision actions, like heuristics and the rules of decision.
Verified Answer
AT
Arthur TompkinsJun 08, 2024
Final Answer :
D
Explanation :
The realtor's advice is based on the product signal heuristic, where the condition of the condo (spotless in this case) serves as a signal of its quality to potential buyers, thereby potentially increasing their willingness to pay top dollar.
Learning Objectives
- Acknowledge the psychological influences shaping consumer decision actions, like heuristics and the rules of decision.
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