Asked by Jacob Delgado on May 26, 2024
Verified
A survey could be used to gather data from a large population about which promotions consumers have seen and their reactions to those promotions.
Survey
A data-collection tool that poses a sequence of questions to respondents.
Large Population
A term referring to a significantly large number of individuals residing in a particular area or country, which can impact various aspects of society and the economy.
Promotions
Marketing efforts designed to increase awareness or sales of a product or service, including advertising, sales discounts, and special offers.
- Become familiar with the origins and employment of primary and secondary data in marketing efforts.
- Learn the concepts of reliability, validity, and the imperative of sustaining data quality.
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Learning Objectives
- Become familiar with the origins and employment of primary and secondary data in marketing efforts.
- Learn the concepts of reliability, validity, and the imperative of sustaining data quality.
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