Asked by Nicole White on Apr 29, 2024
Verified
A multidomestic strategy tries to customize products and their advertising as much as possible to fit the local needs of different countries or regions.
Multidomestic Strategy
A strategy that involves a firm customizing its products and marketing strategies to accommodate specific needs and preferences in different national markets.
Customize Products
Tailoring products or services to meet specific customer needs or preferences.
- Grasp the strategic intentions and disparities among globalization, multidomestic, and transnational strategies.
Verified Answer
GT
Gianni ToribioMay 01, 2024
Final Answer :
True
Explanation :
A multidomestic strategy aims to adapt products and advertising to specific local markets, rather than using a standardized approach across different countries/regions.
Learning Objectives
- Grasp the strategic intentions and disparities among globalization, multidomestic, and transnational strategies.
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