Asked by Jocelyn Cooperwood on Jun 03, 2024

verifed

Verified

A multidomestic strategy reflects a(n) ___ that that shows respect for both market diversity and the capabilities of locals to best interpret their strategic implications.

A) paleocentric view
B) ethnocentric view
C) polycentric view
D) geocentric view
E) concentric view

Multidomestic Strategy

A strategy used by companies that involves customizing products and marketing strategies to specific national conditions to gain local market share.

Market Diversity

The variety and heterogeneity of products, services, consumers, and entities within a market, enhancing competition and innovation.

Polycentric View

Refers to a perspective in international business where a company adapts its strategies and operations to the local conditions of the countries it operates in, often giving significant autonomy to each local branch.

  • Identify and differentiate between multinational strategies such as multidomestic, transnational, and global strategies.
verifed

Verified Answer

MP
Mitchell PilgeramJun 08, 2024
Final Answer :
C
Explanation :
A multidomestic strategy is a strategy where a company operates globally but tailors its products and services to the different preferences and needs of the local market. This approach reflects a polycentric view that recognizes and values the differences between markets and the capabilities of local managers to make strategic decisions. A paleocentric view is an outdated and irrelevant approach that looks at global markets as inferior to domestic ones. An ethnocentric view, on the other hand, focuses on the home market and relies on domestic managers to replicate the same strategy around the world. A geocentric view looks at the global market as a single, integrated entity, ignoring local differences, whereas a concentric view applies the same strategy regardless of market diversity.