Asked by Luisa Fernanda Bohorquez on May 21, 2024

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A merger between McDonald's and Burger King would be an example of a

A) conglomerate merger.
B) horizontal merger.
C) vertical merger.
D) parallel merger.

Horizontal Merger

A merger between firms in the same industry operating at the same level of the production process, often aimed at reducing competition and achieving economies of scale.

Conglomerate Merger

A type of merger where two or more companies operating in completely different industries join forces or come under the control of one company.

Vertical Merger

A merger between two companies that operate at different stages within the same industry supply chain, enhancing efficiency or reducing costs.

  • Identify and separate the distinct kinds of mergers, namely horizontal, vertical, and conglomerate.
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Verified Answer

JB
Javier BanegasMay 28, 2024
Final Answer :
B
Explanation :
A merger between McDonald's and Burger King, both of which operate in the fast food industry and are direct competitors, would be an example of a horizontal merger. This type of merger occurs between companies that operate in the same industry and are at the same stage of production.