Asked by Alexandra Ibanez on Jun 21, 2024
Verified
A conglomerate merger takes place when
A) a firm acquires a competitor.
B) similar firms agree to compete.
C) a firm integrates its production backward toward its source of supply or forward in its marketing chain.
D) a firm buys another firm unrelated to the original firm's business.
Conglomerate Merger
A combination of two companies that are involved in totally unrelated business activities.
Marketing Chain
The series of processes and activities involved in moving a product from producer to consumer, including distribution and selling.
- Differentiate between horizontal, vertical, and conglomerate mergers.
Verified Answer
CR
chase rogersJun 27, 2024
Final Answer :
D
Explanation :
A conglomerate merger occurs when a firm acquires another firm that is not related to its original business. This type of merger allows the acquiring firm to diversify its business and enter into new markets outside of its core competencies.
Learning Objectives
- Differentiate between horizontal, vertical, and conglomerate mergers.
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