Asked by Samantha DiJohn on Jun 16, 2024
Verified
A comprehensive marketing strategy should include a broad definition of the target market as well as a flexible time schedule for meeting various objectives.
Target Market
The specific group of consumers at whom a company aims its products and services.
Time Schedule
An organized plan specifying when tasks or events are expected to take place.
- Understand the significance of harmonizing marketing approaches with foundational skills, external possibilities, and enduring objectives.
- Understand the ever-changing aspect of marketing strategies and the necessity for them to be flexible and innovative.
Verified Answer
ML
Michael Lerner
Jun 19, 2024
Final Answer :
False
Explanation :
A comprehensive marketing strategy should include a specific definition of the target market to ensure marketing efforts are directed toward the most likely customers, and while flexibility in timing can be important, clear timelines for objectives are crucial for measuring success.
Learning Objectives
- Understand the significance of harmonizing marketing approaches with foundational skills, external possibilities, and enduring objectives.
- Understand the ever-changing aspect of marketing strategies and the necessity for them to be flexible and innovative.
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