A company's balanced scorecard may include

A) only nonfinancial metrics
B) only financial metrics
C) both nonfinancial and financial metrics
D) neither nonfinancial nor financial metrics

Nonfinancial Metrics

These metrics evaluate aspects of a business that aren't directly related to financial figures, such as customer satisfaction or employee turnover.

Financial Metrics

Quantitative measures used to assess the financial health, performance, and viability of a business or investment.

Balanced Scorecard

A strategy performance management tool that tracks financial and non-financial measures to give a balanced view of organizational performance.