Asked by Jeremiah Antoine on Jul 22, 2024
Verified
A company has decided to stop using the printing services of its current supplier because the printer uses harmful petroleum-based inks instead of soy- and vegetable-based inks. This is an example of the environmental marketing tactic known as ________ greening.
Tactical Greening
Strategic actions taken by companies to make their operations more environmentally friendly without significant alterations to their core business practices.
- Understand the critical role and methods associated with environmental sustainability and comprehensive greening practices in business environments.
Verified Answer
KC
Learning Objectives
- Understand the critical role and methods associated with environmental sustainability and comprehensive greening practices in business environments.