Your company is situated in a large metropolitan area and, therefore, has access to a large number of prospective consumers. What is machine learning and how could it help this company market its product?

Machine learning is a discipline combining science, statistics, and computer coding to make predictions based on patterns discovered in data. Machine learning leverages the massive power and objectivity of computers to see things in Big Data that slow or biased humans often cannot. Since there is a large number of potential consumers for this company, machine learning could help the company personalize its communications and promotional offers to individuals so that they resonate with the recipient. It can do this by crunching large amounts of structured and unstructured data, to identify messaging and offers that are more likely to be well received.