You'll impress prospective employers with your application letter if you

A) use a flashy,eye-catching layout that demonstrates how you might be able to upgrade the company's correspondence.
B) show that you know something about the company and its place in the market.
C) use a personal,"chummy" tone.
D) include a list of your skills and abilities.
E) specifically demand an interview.

Showing that you have done research about the company and how you can make a contribution to its success will demonstrate your interest and knowledge in the organization's goals and values, making you stand out as a potential employee. Using a professional and respectful tone is also recommended. Using a flashy or chummy tone may come across as unprofessional or insincere. Including a list of skills and abilities is important, but it should be done in a concise and relevant manner, rather than being the primary focus of the letter. Demanding an interview may be too assertive and presumptuous.