Asked by Robin Sutphen on May 08, 2024

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XYZ Communications owns a coliseum, a hockey team, several magazines and newspapers, a television network, and various retail outlets. What concept does this type of ownership reflect?

A) media bias
B) horizontal integration
C) vertical integration
D) media regulation

Media Regulation

The control or guidance of mass media by governments and other bodies to ensure compliance with laws, standards, and policies, often to protect public interest.

Horizontal Integration

A strategy where a company acquires or merges with other companies at the same level of the production process in the same or different industries to expand its operations or market.

  • Evaluate the influence of media ownership and conglomerates on content creation and the perspectives of the public.
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MohaMMed ShaatMay 10, 2024
Final Answer :
C
Explanation :
Vertical integration occurs when a company owns multiple levels of its supply chain or related operations, such as a media company owning both the content production (magazines, newspapers, TV network) and the venues for content distribution or related businesses (coliseum, retail outlets).