Asked by Amanda Sammons on Aug 01, 2024

verifed

Verified

With regards to persuasive messages in social media,the AIDA approach is limited because it

A) cultivates long-term relationships.
B) focuses on one-time events.
C) lacks persuasive elements.
D) uses a multidirectional,conversational approach.
E) allows the audience to respond immediately with questions.

AIDA Approach

A marketing strategy framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product.

Social Media

Platforms and websites that enable users to create and share content or to participate in social networking, often used for personal, professional, and advertising purposes.

Multidirectional

Involving or moving in several directions, or pertaining to communication that flows in more than one direction.

  • Acquire knowledge about the importance of persuasive tactics in professional interactions and ethical concerns related to them.
  • Recognize the limitations and pitfalls of relying solely on emotional appeals or logical fallacies in persuasion.
verifed

Verified Answer

ZK
Zybrea KnightAug 05, 2024
Final Answer :
B
Explanation :
The AIDA approach (Attention, Interest, Desire, Action) is primarily used for one-time events such as advertising campaigns or sales pitches. It may not be as effective for cultivating long-term relationships or for the multidirectional and conversational approach often required in social media.