Why is strategic competitiveness important for organisational survival and success in a turbulent environment? Why is continuous innovation important for organisational survival and success in a turbulent environment?

The years ahead will be radically different from those past. Organisations must be prepared not only to change, but to change continuously and in the face of ever-present uncertainties. Managers must learn to stimulate and lead change in ways that create true learning organisations in which everyone sets aside old ways of thinking, become self-aware and open to others, learns how the whole organisation works, understands and agrees to action plans and works together to accomplish the plans. This will enable organisations to face the 21st century, which is driven by innovation, requiring creation of new ideas and putting them into practice.