Asked by Lawrence Woods on May 22, 2024
Verified
Which subset of content marketing seeks to capture and retain attention for a prolonged period of time by entertaining the audience?
A) Branded entertainment.
B) Social media marketing.
C) Social branded entertainment.
D) Social games.
E) None of these.
Branded Entertainment
Branded entertainment consists of content produced by or for a brand, which integrates advertising into entertainment formats, aiming to capture the audience's attention in a non-intrusive way.
Content Marketing
A marketing strategy focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Social Branded Entertainment
Content created by or for brands that blends marketing messages with entertainment value, distributed through social media to engage audiences.
- Determine the various forms of content marketing and their goals within a societal framework.
Verified Answer
ZP
ZIARA PEEBLESMay 25, 2024
Final Answer :
A
Explanation :
Branded entertainment is a subset of content marketing that aims to capture and retain the attention of the audience by creating entertaining content that subtly promotes a brand or product. This type of content is designed to be memorable and shareable, and can include things like videos, web series, events, and more. By engaging the audience with entertaining content, brands can build affinity and loyalty that lasts over time.
Learning Objectives
- Determine the various forms of content marketing and their goals within a societal framework.