Which statement best describes effective decision making

A)  Effective decision making always requires careful analysis of the alternatives 
B)  Effective decision making always involves thoughtful deliberation 
C)  Effective decision making may be fast and use frugal heuristics 
D)  Intuition is not a reliable or effective strategy for making effective decisions.

Effective decision making does not always require a lengthy and thorough analysis. In some situations, quick decisions made through heuristics (simple decision-making shortcuts) can be effective. However, it is important to balance speed with rationality and consider potential outcomes before deciding. Intuition, while not always reliable, can also be a useful tool when backed up by relevant experience and knowledge. Therefore, option C is the best statement as it recognizes that effective decision making can come in different forms depending on the situation.