Asked by Sydney Ghanayem on Jun 14, 2024
Verified
Which situation best illustrates the escalation of commitment?
A) A marketing manager fails to state the disadvantages of a product,and only states the positive benefits of that product.
B) A marketing manager does not give credit to a team member whose idea was instrumental for the product development.
C) A marketing manager makes decisions using a majority voting technique,and does not listen to the minority viewpoint.
D) A marketing manager continues to promote a specific brand,despite clear evidence that the brand is losing market share to competitors.
Escalation Of Commitment
The decision-making error of investing additional resources in a failing course of action due to commitments already made.
Market Share
The percentage of an industry's sales that a particular company controls, signifying the company’s size and competitiveness in the market.
- Recognize the process and effects of escalation of commitment in decision-making.
Verified Answer
AG
Alejandra GomezJun 19, 2024
Final Answer :
D
Explanation :
The escalation of commitment occurs when an individual or a group continues to invest resources (such as money, time, or effort) in a project that is failing, hoping for a turnaround even when clear evidence suggests that it is unlikely. In this case, the marketing manager is continuing to promote a brand that is losing market share to competitors, which demonstrates a commitment to the brand despite a lack of success.
Learning Objectives
- Recognize the process and effects of escalation of commitment in decision-making.