Which PR tactic is increasingly used to attract tourists to a destination?

A) developing video news releases
B) placing articles in magazines
C) creating printed travel brochures
D) providing social media content

Providing social media content is increasingly used to attract tourists to a destination as it allows for real-time updates, interactive engagement, and a wider reach to potential visitors. Social media platforms allow destination marketers to share photos, videos, user-generated content, and travel tips that can influence a traveler's decision-making process. Additionally, social media allows for targeted advertising based on user interests and demographics.