Which of these is NOT a guideline presented in Chapter 15 for establishing your professional brand?

A) Research what others have done.
B) Describe your job skills.
C) Focus on problem-solving and accomplishments.
D) Focus on academic accomplishments and awards.

Chapter 15 of the book presents guidelines for establishing your professional brand, which includes researching what others have done, describing your job skills, and focusing on problem-solving and accomplishments. However, it does not suggest focusing on academic accomplishments and awards as a guideline for establishing your professional brand.