Which of the following uses accounting information to determine whether a marketing proposal will be cost effective?

A) shareholders
B) marketing managers
C) creditors
D) Human Resource managers

Marketing Proposal

A document outlining a marketing strategy and proposed actions for a specific project or campaign.

Cost Effective

A measure indicating that the best possible outcome has been achieved with the least amount of expense or effort.

Accounting Information

Financial data and records about an organization's transactions and financial condition, which are used in making business decisions.