Which of the following specifies the portfolio of new products that a company will try to develop?

A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy

Product Development Strategy

A plan guiding the creation, design, and marketing of new or improved products to meet customer needs and market demand.

Portfolio

A collection of investments or projects held or managed by an individual, company, or institution, aiming to diversify risk and maximize returns.

Competitive Strategy

A planned approach adopted by a company to achieve a competitive advantage and outperform its rivals.