Which of the following social media skills is expected of corporate PR professionals?

A) monitoring the company's intranet for customer concerns and issues
B) collaborating with other departments through the company's Facebook page
C) knowing how to use and monitor Twitter and Instagram for personal outreach
D) developing online content to drive sales and build the company's reputation

Developing online content to drive sales and build the company's reputation is a crucial social media skill expected of corporate PR professionals. Monitoring the company's intranet for customer concerns and issues may also be important, but it is not specific to social media. Collaborating with other departments through the company's Facebook page is possible, but it is not a skill that is necessarily expected of corporate PR professionals. Knowing how to use and monitor Twitter and Instagram for personal outreach may be helpful, but it is not a core expectation for corporate PR professionals.