Asked by Andrea Barisic on Apr 28, 2024
Verified
Which of the following scenarios best describes a process innovation?
A) a firm launching a new car model with basic features and systems
B) a restaurant where customers are allowed to order dishes after taking a sample
C) a footwear manufacturer introducing a unique range of shoes
D) a firm introducing a new software to protect computers from viruses
E) a firm changing its line of business from manufacturing eyewear to producing watches
Process Innovation
A strategy that focuses on improving or creating new processes within a company to enhance productivity and efficiency.
Software
Programs and operating information used by a computer to perform specific tasks.
- Acquire knowledge about the different forms of innovations and their unique characteristics.
Verified Answer
ZK
Zybrea KnightMay 02, 2024
Final Answer :
B
Explanation :
B) represents a process innovation because it describes a new way of delivering service (allowing customers to sample before ordering) which can improve efficiency or customer satisfaction. This is different from product innovation or business model innovation.
Learning Objectives
- Acquire knowledge about the different forms of innovations and their unique characteristics.