Which of the following represents the value of the brand-specific mention through a paid advertising placement rather than a volunteered comment?

A) Media democratization.
B) Media multiplexity.
C) Ad equivalency value.
D) Social capital.
E) Two-step flow model of influence.

Ad Equivalency Value

A metric used to calculate the worth of non-paid media coverage by comparing it to the cost of equivalent paid advertising space or airtime.

Media Multiplexity

The theory that relationships are maintained over multiple forms of media, each adding a layer of complexity and richness to the interaction.

Social Capital

The networks, relationships, and social interactions that provide individuals and communities with value, facilitating cooperation and benefitting collective and individual actions.