Asked by Vaden Mangler on May 11, 2024
Verified
Which of the following is true of "click" fraud?
A) The click-on process functions only in online contracts and not for online advertisements.
B) Clicks are proven ways to gauge interest in the advertiser's service or product.
C) A problem that arises in this area is verifying the identity of the "clicker."
D) The click-on process functions only for online advertisements and not for online contracts.
Click Fraud
The fraudulent practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating an undue charge per click for the advertiser.
Online Contracts
Agreements entered into on the internet, covering terms of service for websites, e-commerce transactions, and digital agreements that are legally binding.
- Determine the prerequisites and legal consequences of digital and electronic contracts, including 'click-on agreements'.
Verified Answer
JP
Jesse PavelMay 14, 2024
Final Answer :
C
Explanation :
Click fraud is a problem in online advertising, where individuals or automated programs fraudulently click on ads to drive up costs for advertisers. One of the challenges in detecting and preventing click fraud is verifying the identity of the clicker, as it can be difficult to distinguish between legitimate clicks and fraudulent ones. Option A and D are incorrect because the click-on process can be used for both online contracts and online advertisements. Option B is incorrect because while clicks can indicate interest, they can also be manipulated through click fraud, making them an unreliable measure of genuine interest.
Learning Objectives
- Determine the prerequisites and legal consequences of digital and electronic contracts, including 'click-on agreements'.
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