Asked by Jennifer Forest on May 30, 2024
Verified
Which of the following is the most effective emotional appeal?
A) For a limited time you will receive our employee discount on any new General Motors vehicle.
B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
C) Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow.
D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.
Emotional Appeal
A persuasive technique that targets the audience's feelings and emotions to influence their attitudes or behaviors.
Uncompromising Safety
A strict and unwavering commitment to maintaining safety standards to prevent harm or danger in any environment.
Lincoln
Often associated with Abraham Lincoln, the 16th President of the United States, known for his leadership during the American Civil War and his efforts to abolish slavery.
- Understand the function of emotion and logic in persuasive arguments.
Verified Answer
SM
Stephanie ManningMay 31, 2024
Final Answer :
B
Explanation :
Option B effectively uses emotional appeal by suggesting a reward for the consumer's hard work, implying a sense of achievement and luxury that resonates on an emotional level.
Learning Objectives
- Understand the function of emotion and logic in persuasive arguments.