Which of the following is recommended when reporting research results?

A) Use terminology appropriately and precisely.
B) Keep industry standards as a constant baseline.
C) Compare PR value to advertising value.
D) Equate PR results with attitude changes.

Using terminology appropriately and precisely is crucial in reporting research results to ensure clear communication of the findings. Keeping industry standards as a constant baseline, comparing PR value to advertising value, and equating PR results with attitude changes may be relevant in certain contexts, but are not universally applicable recommendations for reporting research results.