Which of the following is one of the most important considerations in selecting a business idea?

A) Making sure no company is currently offering the product/service
B) Ensuring that the idea solely appeals to a niche market
C) Finding something one loves to do and is good at doing
D) Choosing a product/service that is inexpensive to sell

Niche Market

A specialized segment of a larger market, defined by its unique preferences, needs, or identity, often underserved by mainstream providers.

Product/Service

The combination of goods and services offered by a company to meet consumer needs and wants.

Loves to Do

Expresses the enjoyment or passion someone has for engaging in a particular activity or job.