Which of the following is necessary for a brand to be effective?

A) It should be ambiguous.
B) It should be created with the use of jargon.
C) It should be easy to pronounce.
D) It should be a generic word.

Brand Effective

A measure of how well a brand's marketing, messaging, and identity align with its goals and resonate with its target audience.

Easy to Pronounce

Refers to words or names that are straightforward for speakers to articulate, often considered in branding or naming strategies.

Jargon

a specialized language or set of expressions used by a particular profession, group, or interest area, which can be difficult for outsiders to understand.