Which of the following is a guideline for responding effectively to rumours and negative information in a social media environment?

A) Limit your online presence to prevent online attacks and malicious campaigns.
B) Respond appropriately after you have assessed the negative message and you have made an effective response based on the overall public relations plan.
C) Respond to each and every rumour or piece of negative information that appears in social media.
D) Wait until a negative situation occurs to engage with customers in a social media environment.

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Blessed Smith · Accepted Answer

Final Answer : B, Explanation :  It is important to assess the negative message and respond appropriately based on the overall public relations plan, rather than responding impulsively to every rumour or piece of negative information that appears in social media. It is also important to have an online presence and engage with customers before negative situations occur, rather than waiting until after the fact. Limiting your online presence may not be effective in preventing online attacks and malicious campaigns.

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