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Asked by Katie Sanchez on Jul 21, 2024

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Which of the following involves collecting and organizing data from social media platforms about user activities and trends?

A) rhetorical analysis
B) digital analytics
C) online surveys
D) content coding

Digital Analytics

The process of collecting, analyzing, and interpreting digital data from various online sources to understand and optimize web usage and online business performance.

Social Media Platforms

Online services and websites that allow users to interact, share content, and participate in social networking.

User Activities

Actions undertaken by users of a platform or service, encompassing a wide range of interactions like browsing, posting, or utilizing features.

  • Recognize the role and impact of digital analytics in public relations.
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Hannah CatherineJul 25, 2024
Final Answer :
B
Explanation :
Digital analytics involves collecting and analyzing data from digital platforms, including social media, to gain insights about user behavior and trends. Rhetorical analysis focuses on analyzing the language and communication strategies used in various media, while online surveys gather information directly from individuals through survey questions. Content coding involves systematically categorizing and analyzing specific elements within media content.

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