Asked by Christopher Mariella on Jun 16, 2024
Verified
Which of the following enables people,both networks of buyers and sellers,to participate actively in the marketing and selling of products and services in online marketplaces and communities?
A) E-commerce.
B) Social commerce.
C) Online shopping.
D) Social shopping.
E) None of these.
Social Commerce
The integration of online social networks with e-commerce transactions, enabling the buying and selling of products directly on social media platforms.
Online Marketplaces
Digital platforms that facilitate the buying and selling of goods and services between vendors and consumers, often providing a wide range of products and services.
Marketing And Selling
The process of promoting, selling products or services, and actively engaging customers through various strategies and communication methods.
- Elucidate the meaning of social commerce and its effects on the choices made by consumers.
Verified Answer
RT
Rinaih TorresJun 18, 2024
Final Answer :
B
Explanation :
Social commerce enables people to participate actively in the marketing and selling of products and services in online marketplaces and communities by leveraging social media and online networking platforms. E-commerce and online shopping refer to buying and selling products and services online but do not necessarily involve social interaction. Social shopping typically refers to the experience of shopping with friends or family online, but it does not involve the active participation of buyers and sellers in marketing and selling activities.
Learning Objectives
- Elucidate the meaning of social commerce and its effects on the choices made by consumers.