Which of the following costs should managers focus on when making long term strategic pricing decisions?

A) Marketing costs
B) Design costs
C) Research and development costs
D) All of the above

Long Term Strategic

Pertaining to long-range planning and actions aimed at achieving major goals or objectives.

Marketing Costs

Expenses related to promoting, selling, and distributing a product or service.

Design Costs

Expenses incurred during the planning and development phase of a product, including labor, materials, and overhead associated with creating the design.