Which of the following characteristics does NOT accurately describe the process of total quality management?

A) Applying quality principles to all aspects of operations
B) Committing the organisation to the use of self-managing work teams
C) Developing strong customer relationship management
D) Committing the organisation to continuous quality improvement
E) Making quality principles a part of the organisation's strategic objectives

Total Quality Management

A comprehensive approach to management focused on continuously improving all aspects of an organization to meet or exceed customer expectations.

Self-Managing Work Teams

Groups of employees tasked with planning, scheduling, and executing their work without direct supervision, often responsible for their own performance management.

Customer Relationship

The ongoing process of engaging and managing interactions with and the satisfaction of a company's customers to foster loyalty and repeat business.