Which of the following best describes the social media tactical plan?

A) The tactical plan describes the why,who,where,what,when,and how of social media marketing.
B) The tactical plan's key activities include collaboration and conversation.
C) The tactical plan defines the pillars of the marketing communications plan.
D) The tactical plan functions separately from the marketing communications plan.
E) All of these.

The social media tactical plan outlines the strategy for how social media will be used in marketing, including the why, who, where, what, when, and how.

Answer: B
Collaboration and conversation are important components of the tactical plan as they focus on building relationships with the audience and creating a community around the brand.

Answer: C
While the tactical plan is a part of the overall marketing communications plan, it specifically defines the tactics and activities that will be used for social media marketing.

Answer: D
This statement is incorrect as the tactical plan is an integral part of the marketing communications plan and should align with its goals and objectives.

Answer: E
While all of the statements are true in some way, option A is the best description of the social media tactical plan as it provides a comprehensive overview of what it entails.