Asked by Gywneth Castro on Jun 12, 2024
Verified
Which of the following best describes opinion leaders?
A) Opinion leaders are technically competent so they possess expert power.
B) Opinion leaders prescreen,evaluate,and synthesize product information in an unbiased way,so they possess knowledge power.
C) Opinion leaders are socially active and highly interconnected in their communities.
D) Opinion leaders are likely to hold positions of leadership.
E) All of these.
Knowledge Power
The influence and control gained through the possession or access to information and expertise.
Expert Power
The influence and authority someone holds as a result of their expertise, skills, or knowledge in a specific area.
Unbiased Way
An approach or method that is fair and impartial, not favoring one side or outcome over another, often important in research, reporting, and decision-making processes.
- Distinguish among the diverse roles in social impact, such as mavens, connectors, and sales personnel.
- Understand the principle of social capital and its repercussions on network relations.
Verified Answer
Learning Objectives
- Distinguish among the diverse roles in social impact, such as mavens, connectors, and sales personnel.
- Understand the principle of social capital and its repercussions on network relations.
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