Asked by Angelica Ayra-Soto on Apr 23, 2024
Which of the following best describes behavioral aggregation as a solution to the problem of attitude-behavior inconsistency?
A) Measure the specific attitude toward the specific behavior you want to predict.
B) Make sure the general attitude is considered in context of the behavior you want to predict.
C) Measure a variety of types of behaviors to which the general attitude could relate.
D) Increase the accessibility of the attitude.
Behavioral Aggregation
The process of considering multiple instances of behavior over time to provide a comprehensive view of an individual's actions or tendencies.
Attitude-Behavior Inconsistency
The phenomenon where there is a discordance between what one professes to believe and how one actually behaves.
General Attitude
A broad, enduring evaluation of people, objects, advertisements, or issues.
- Pinpoint approaches to anticipate and boost the alignment of attitudes with actions.
Learning Objectives
- Pinpoint approaches to anticipate and boost the alignment of attitudes with actions.
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