Asked by George Greer on Apr 28, 2024
Verified
Which of the following best describes a social context ad?
A) Contains ad creative (image and text) ,along with an option to encourage the viewer to engage with the brand.
B) Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network.
C) Is shared on a person's activity stream following a brand interaction (such as liking the brand) .
D) Motivates the receiver to get involved with the message and help spread it to others.
E) Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media.
Social Context Ad
Social context ads refer to online advertisements that are displayed based on the user's social network interactions, preferences, and friends' activities to increase relevance.
Engagement Device
A tool or technique designed to capture the attention of an audience and encourage interaction or a desired action.
Personalized Referral
A recommendation system tailored to the individual's preferences, often used in marketing to suggest products or services.
- Comprehend the diversity of social media advertising and their specific goals.
Verified Answer
Learning Objectives
- Comprehend the diversity of social media advertising and their specific goals.
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