Asked by Carli Cacas on Jul 14, 2024
Verified
Which of the five Cs of pricing demonstrates the different goals each company embraces?
A) customers
B) channel members
C) cost
D) collaboration
E) company objectives
Five Cs
A marketing concept focusing on Customer, Company, Competitors, Collaborators, and Context as critical components of successful marketing strategies.
Company Objectives
Specific, measurable goals set by a business aiming to guide its operational and strategic decisions.
- Comprehend the impact of competitive forces on pricing strategies and the behavior of markets.
- Understand the distinctions between different pricing approaches and tactics.
Verified Answer
AS
Ashley SpencerJul 16, 2024
Final Answer :
E
Explanation :
The five Cs of pricing are Customers, Channel members, Cost, Competition, and Company objectives. Out of these, the factor that demonstrates the different goals each company embraces is Company objectives. This is because every company has its own unique objectives and goals that it aims to achieve through its pricing strategy. The other Cs, such as Customers or Cost, may vary to some extent between companies, but they are not as indicative of the company's overall goals as Company objectives.
Learning Objectives
- Comprehend the impact of competitive forces on pricing strategies and the behavior of markets.
- Understand the distinctions between different pricing approaches and tactics.