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Asked by Kayla Evelyn on Jul 30, 2024

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Which aspect of franchising is associated with an area of dominant influence (ADI) ?

A) Finance
B) Training
C) Purchasing
D) Marketing

Area Of Dominant Influence (ADI)

A geographical area where the population can receive the same (or similar) television and radio station offerings, indicating a dominant media market region.

Franchising

A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.

  • Pinpoint the key aspects of efficacious marketing and backing for franchise operations.
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ZK
Zybrea KnightAug 01, 2024
Final Answer :
D
Explanation :
An area of dominant influence (ADI) is a geographic area where a particular media outlet has a strong presence and advertising reach. Franchisors often use this concept to target their marketing efforts and allocate advertising dollars to specific regions. Therefore, franchising is associated with marketing when it comes to ADIs.

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