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Asked by Adrian Rogalski on Jul 05, 2024

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When Steve Jobs' of Apple said the problem with the iPhone 4 was an industry problem, what crisis management tool was he using?

A) Tone of voice
B) Contingency planning
C) Brand purpose
D) Reframing

Crisis Management Tool

Tools or systems designed to help organizations effectively deal with and mitigate the impact of unexpected and negative events.

iPhone 4

A model of the iPhone mobile phone, launched by Apple Inc. in June 2010, known for its retina display and sleek design.

Reframing

The process of changing the way situations or perspectives are viewed or understood, often by considering them from a different angle or context.

  • Understand the use of crisis management tools and their effectiveness.
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Verified Answer

AG
Arthur GordonJul 12, 2024
Final Answer :
D
Explanation :
Reframing is a crisis management tool used to change the perspective on a situation or issue. By stating the problem with the iPhone 4 was an industry-wide issue, Steve Jobs was attempting to reframe the problem from being specific to Apple to being a common challenge faced by the entire industry.

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