Asked by Michael Russ II on May 21, 2024

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When researchers use both qualitative and quantitative research, it is called:

A) combining methods
B) duo methods approach
C) mixed method approach
D) this cannot be done

Mixed Method Approach

A research methodology that combines both quantitative (numerical) and qualitative (non-numerical) methods to gain broader perspectives.

Qualitative

Pertaining to research or data collection methods that focus on obtaining in-depth understanding of human behavior and the reasons that govern such behavior, rather than quantification.

  • Understand the principles of mixed method research and its impact on enhancing the reliability and validity of research findings.
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Verified Answer

BH
Brendon HoberechtMay 28, 2024
Final Answer :
C
Explanation :
When researchers use both qualitative and quantitative research methods in their study, it is referred to as a mixed method approach. This approach allows for a more comprehensive understanding of research problems by integrating numerical data with detailed, contextual analysis.